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User Experience Is Brand Experience
51,99 € *
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This book offers a new method for aligning brand management and user experience goals. Brand management deals with conveying individual brand values at all marketing contact points, the goal being to reach the target group and boost customer retention. In this regard, it is important to consider the uniqueness of each brand and its identity so as to design pleasurable and high-quality user experiences. Combining insights from science and practice, the authors present a strategy for using interaction patterns, visual appearance, and animations to validate the actual brand values that are experienced by users while interacting with a digital product. Further, they introduce a 'UX identity scale' by assigning brand values to UX related psychological needs. The method applied is subsequently backed by theoretical concepts and illustrated with practical examples and case studies on real-world mobile applications.

Anbieter: buecher
Stand: 03.04.2020
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User Experience Is Brand Experience
51,99 € *
ggf. zzgl. Versand

This book offers a new method for aligning brand management and user experience goals. Brand management deals with conveying individual brand values at all marketing contact points, the goal being to reach the target group and boost customer retention. In this regard, it is important to consider the uniqueness of each brand and its identity so as to design pleasurable and high-quality user experiences. Combining insights from science and practice, the authors present a strategy for using interaction patterns, visual appearance, and animations to validate the actual brand values that are experienced by users while interacting with a digital product. Further, they introduce a 'UX identity scale' by assigning brand values to UX related psychological needs. The method applied is subsequently backed by theoretical concepts and illustrated with practical examples and case studies on real-world mobile applications.

Anbieter: buecher
Stand: 03.04.2020
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Metadata Management Using Extraction, Transform...
49,00 € *
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The project entitled Metadata Management Using Extraction, Transformation and Loading is an earnest effort to improve the efficiency of the current retrieval of data and analysis, thereby reducing the time needed to perform all these, to the maximum. The users of this product may be task force, engineers and statisticians. At present, the required data is spread across multiple data silos, and is available only for a short period of time, it has to be retrieved within that interval, which may otherwise result in data loss. Also, the data sources differ from each other by virtue of geographical locations, nature/platform of the data source and retention periods. This product will enable data analysis to be available through a single interface and allows accessing, modifying and preparing analysis reports, thus providing a considerable efficiency improvement over existing analysis and retrieval procedures. It can help in 'Change Management', 'Impact Analysis' and 'Data/Process Validation'. One can say that the project has an incontrovertible presence in the present condition wherein the data retrieval and analysis is manual, which consumes a lot of time.

Anbieter: Dodax
Stand: 03.04.2020
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Hotel's Service Standard: Reputation and Relati...
35,90 € *
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Competition in the hotel industry is high and it puts stress on top management to adopt different strategies to get competitive edge. Therefore, Hotel management is applying best marketing strategies which consist of sending birthday cards and offer discounts for dining and accommodation in order to build long term affiliation with customer and keeping their sales staff busy in doing surveys regarding the satisfaction of customers by continuously receiving their feedback. Many researchers have proved that customer satisfaction is the important goal of the firm. It is one of the most basic and inevitable business element that cannot be avoided in modern times, growing importance of customer satisfaction, customer retention, increase in the customer knowledge, changes in market demand and the competition has shifted concern from transactional marketing to relationship orientation. Resultantly, reputation is built in customers' minds. Customer perception in the form of Reputation helps to reduce financial as well as psychological costs and better understand the specific product or service when customer hear the organization name, it directly affect the perception and mind.

Anbieter: Dodax
Stand: 03.04.2020
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Packt PHP 5 E-commerce Development Software-Han...
51,63 € *
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- Build a flexible e-commerce framework using PHP, which can be extended and modified for the purposes of any e-commerce site - Enable customer retention and more business by creating rich user experiences - Develop a suitable structure for your framework and create a registry to store core objects - Promote your e-commerce site using techniques with APIs such as Google Products or Amazon web services, SEO, marketing, and customer satisfaction The popularity of online shopping has increased dramatically over the past few years. There are plenty of options available if you not are planning to build your own e-commerce solution but sometimes it's better to use your own solutions. It may be easy to find an e-commerce system but when it comes to extending it or using it you might come across a lot of difficulties. This book will show you how to create your own PHP framework that can be extended and used with ease, particularly for e-commerce sites. Using this framework you will be able to display and manage products, customize products, create wish-lists, make recommendations to customers based on previous purchases, send email notifications when certain products are in stock, rate the products online, and much more. This book helps you build a Model-View-Controller style framework, which is then used to put together an e-commerce application. The framework contains template management, database management, and user authentication management. With core functionality in place, e-commerce-focused features are gradually added to the framework including products, categories, customizable products with different variations and customer input, wish-lists, recommendations, the shopping basket, and a complete order process. At the end of the book, you will have an e-commerce architecture that will take you from viewing or searching for products, and adding them to your basket, through the checkout process and making payment for your order, to your order being dispatched. Focus is placed on flexibility, so that the framework can be extended as the needs of a particular store change, as illustrated by one of the appendices, which goes through the process of modifying the store to sell downloadable products, as well as physical ones. Supplementary information, such as how to market and promote an online store, as well as take regular backups and perform maintenance is also covered, ensuring you have every chance of success with you own e-commerce framework backed store. Add dynamism to your e-commerce site for better prospects with your business using PHP What you will learn from this book : - Plan and develop a flexible, scalable PHP framework with emphasis on e-commerce - Implement the Model-View-Controller architecture within the framework and learn how to use the registry design pattern to centralize core features - Allow customers to customize their purchase by selecting product attributes, uploading files, and supplying custom text - Offer attractive incentives to your customers in the form of discount codes - Protect your e-commerce framework by keeping and maintaining regular backups - Structure an extendable framework to build a custom e-commerce web site - Add features such as product ratings and reviews from customers to enhance user experience - Maintain your site using campaign monitor and CAPTCHA tools - Create a shopping basket, manage its contents, structure the checkout and order process - Filled with useful marketing, Search Engine Optimization, and customer retention tips - Create a PHP framework to power your web site with a range of e-commerce features Who this book is written for If you are a web developer, or anyone looking to increase your understanding of e-commerce site development, this book is for you. Primarily aimed at PHP developers, it is suitable for any web developer interested in enhancing their e-commerce knowledge, or developers looking to move towards PHP. Intermediate knowledge of PHP development and object-oriented programming is assumed, and basic knowledge of e-commerce principles will be of benefit too.

Anbieter: Dodax
Stand: 03.04.2020
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Marketing
64,00 € *
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This book is not available as a print inspection copy. To download an e-version click here or for more information contact your local sales representative . Get 12 months FREE access to an interactive eBook when purchasing the paperback Previous edition winner of the British Book Design and Production Award for "Best Use of Cross Media 2014"This easy to use resource allows students to switch from digital to the print text and back again, opening windows to the world of marketing through cases that are vibrant and engaged, links that allow students to explore topics in more detail and content to encourage relating theory to practice.Recognizing the importance of ongoing technological and social developments and the increasing connectedness of consumers that has profound implications for the way marketing operates and students learn, the 4th edition demystifies key technologies and terminology, demonstrating where and how emerging digital marketing techniques and tools fit in to contemporary marketing planning and practice. The new edition welcomes a new 3rd author and has been fully updated to include: 31 New case studies (including 5 new end of chapter and 26 new 'focus boxes'), featuring a greater number of case studies from digital/social media marketing, Uber and the sharing economy, Google and crowdsourcing and Amazon's drone delivery service. Even more content on digital marketing integrated throughout, including key issues such as social media, mobile marketing, co-creation, cutting edge theory. A fully updated and streamlined interactive eBook led by student feedback. Focus boxes throughout the text such as Global, Consumer, B2B and Ethical - all with a greater emphasis on digital communication - reinforce key marketing trends and relate theory to practice. Each chapter also ends with a case study revolving around topics, issues and companies that students can relate to such as Taylor Swift taking on Spotify. The new edition comes packed with features that can be used in class or uploaded onto a course management system and which students can use in their own self-directed study. Furthermore, the book is complemented by a FREE interactive eBook with access to web links, video links, SAGE journal articles, MCQ's, podcasts and flashcards, allowing access on the go and encouraging learning and retention whatever the learning style.Suitable as core reading for undergraduate marketing students. Interactivity only available through Vitalsource eBook included as part of paperback product (ISBN 9781526426321 ). Access not guaranteed on second-hand copies (as access code may have previously been redeemed).

Anbieter: Dodax
Stand: 03.04.2020
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Cruise Business Development
123,88 € *
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Thisbook addresses innovation management and product development in the cruisetourism industry. It explains how experience management has evolved from astrictly company-level, product- or service-focused tactical task to anindustry-wide strategic challenge, and analyses the role of intangiblereputational aspects of cruise experiences, as well as peripheral componentsand stakeholders, as increasingly important factors for customer acquisitionand retention. Safety and risk issues are a central theme, as well as thecruise sector's environmental and socio-economic impacts. Lastly, the book considersthe increasing size of cruise vessels and the accompanying standardisation offacilities and itineraries, in conjunction with the hybridisation of cruisepassengers in connection with expanding the competitive boundaries and intensityof competition in the cruise sector. The book approaches these issues as morethan a mere public relations campaign, recognising the fact that they have sincebecome the very essence of strategic cruise business development.

Anbieter: Dodax
Stand: 03.04.2020
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Surviving as a 'Software as a Service' (SaaS) S...
23,90 CHF *
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Thesis (M.A.) from the year 2015 in the subject Computer Science - Software, grade: 1.6, Central Queensland University, course: Arts Administration Research, language: English, comment: Grade has been converted from Australian (81/100) to German (1.6), abstract: Software as a Service (SaaS) is changing the way businesses operate. It's not just a trend: it's a proven way for small business owners to save time and money. We owe it all to the cloud for ushering SaaS into the business world. When examining the basics of running a business, a single subscription to a SaaS app could take the place of an entire department. Small businesses and start ups can have email, file storage, expenses, purchasing, human resources, collaboration and task management at a lower cost for IT and software. With access to services and software that was once only available to huge companies because of the high cost of infrastructures and maintenance, software services allow a business to cut costs and focus on their product and services instead of setting up elaborate software or delegating between departments. As a startup in the SaaS space, it is a long and perilous journey just to survive, let alone be notably successful. As the marketplaces have become quickly crowded, just finding a niche deems very difficult, let alone actively dominating one. The big players easily establish themselves, offering freemium cloud storage and software build upon already successfully proven programs. Microsoft now offers its Office suite in the cloud and Google has its slew of online business tools, all as various and competitively priced monthly subscriptions. Other startups moved in quickly at the outset, snatching up software real estate and thriving: Basecamp for project management, Freshbooks for accounting, Salesforce for customer relationship management, Pinterest for project and interest discovery, Snapchat for innovative mobile conversation, the list goes on (Vidra, 2014). So what exactly does it take to survive as a SaaS startup in today's information age? Technological innovation, design, strong business models and customer attraction and retention all seem to be at the forefront of SaaS culture, although the difference between short and long-term success may be more elusive than any particular set of recipes for permanence.

Anbieter: Orell Fuessli CH
Stand: 03.04.2020
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The Effect of Antecedent Variables on Brand Loy...
61,90 CHF *
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Academic Paper from the year 2018 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 4.0, Iqra University, course: Thesis 1 & 2, language: English, abstract: Customer equity, this notion was first introduced by in which they argued that the companies and organizations should considered customers as their any other financial asset and like other financial assets they should also be measured and maximized by the management. Later came up with the study on the same topic in more deeper perspective and states the definition of customer equity by uttering that, it is life time values which are discounted of the customers who belongs directly with the company and it is an outline which represents the main business of the firm that is their key business, which separates the identity of the company from others to its customers. The customer equity drivers or retention equity drivers are consist of value, brand and relationship equity. These customers' equity drivers be contingent upon, customer's perception and attitude the brand. In terms of Value equity the customer's perceptions and attitude represents the rational and unbiased situation of the service or a product, which is mainly grounded upon the perception and attitude of the customers towards price of the product or service, its quality and luxury that the customer can enjoy in the market availability of product and service. In terms of Brand equity the situation is other way around, brand equity shows the, personal as well as immaterial point of view of the customer and their attitude towards the available product and service in the market. The inner feeling and attitudes of the customer towards the company's product or service are insubstantial, the brand equity shows the sensitive attachment of customer with the product or service and irrational situation of the market availability which associates the customer with the brand or position of the market. As discussed fact that the inner concept of customer towards brand or service, attitude and behavior are personal and insubstantial, the brand equity of the product or service inclines to illustrate the sensitive and neutral characteristics, through which customer makes his association or relationship with the brand or market, however this relationship can be influenced by the life experience of the customer and with the memories that customer have with in his mind about the brand.

Anbieter: Orell Fuessli CH
Stand: 03.04.2020
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